Seed are a student specialist marketing agency. We were approached to update their brand identity to more accurately reflect their target demographic as they expanded and embarked on their next chapter.

We introduced a bold new colour palette, giving a sense of youthful energy and vibrancy to every touchpoint. This was also reflected in a series of hand-rendered patterns to reinforce a sense of movement and forward momentum. We also supplied a wide range of print and digital templates, new motion graphics, a new showreel video, new type families, photo treatments and usage guidelines, and a bespoke handwritten strapline.

The new look and feel was rolled out across a brand new website, which focused on putting the audience front and centre and showcasing Seed’s work and ethos.