Spotify — Out of Home
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We worked with Amplify to help promote several high-profile releases and events with Spotify across out of home and digital platforms.
For the release of Björk’s latest album, Utopia, we created a building-wrap billboard along London’s famous Brick Lane which combined new photography with album artwork to create a bespoke design. We also created digital banners and an animation that deconstructed then reconstructed the Utopia identity, for use across social channels and on the Spotify app. Final creative sign-off was given by Björk herself.
To launch the new single ‘Ding-a-ling feat. Skepta’ from London rapper Stefflon Don, we took over two large OOH spaces at London’s Westfield shopping centre – including a full digital billboard with an animated background which was then used across social platforms. We also helped promote Spotify’s Who We Be event in Alexander Palace, which brought their #1 grime playlist to life with performances from stars including Dizzee Rascal, Cardi B and Giggs, by taking over two huge sites at Elephant and Castle and Boxpark.
Lead agency: Amplify