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We have been lucky to work with PlayStation for more than five years, and have been involved in a wide and varied scope of projects. These have ranged from the development of a new community in PlayStation Access and design of Appartement 4, an exclusive invitation only Parisian brand space built for the launch of PlayStation 4, through to the creation of guides and toolkits for PlayStation Move and PS Vita and design for large scale consumer events in the US, Germany, UK and France.
For the past four years we have worked on PlayStation’s presence at Paris Games Week, with the latest event celebrating the 20th anniversary of the brand launching in Europe. We were responsible for the design and artwork of over 300 individual items, ranging from screen content to wall vinyls, including a typographic logo inspired by their two decades of heritage and a set of illustrations highlighting the evolution of their core products.
Lead agency: Amplify