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Over the past few years, Lavazza has worked with marketing agency Amplify to increase engagement with a younger audience. We were asked to provide creative direction and design across a series of summer activations.
To show their ongoing support for fashion, Lavazza arrived in Soho for London Fashion Week 2015, offering a socially-driven coffee delivery service allowing thirsty Londoners to connect via the hashtag #LFWLAVAZZA. We helped promote the activity with a set of eye-catching postcards and a fleet of branded Vespas delivering hot Lavazza coffee to the lucky winners.
Lavazza has also been popping up around UK festivals, including Wilderness and Big Festival. We designed and art-directed a new, fresh summer look and feel for the Lavazza space, which acted as a relaxed café and bar boasting entertainment, demonstrations and live music. As an additional promotional item, we also produced a recipe book which featured a selection of cocktail and beverage recipes that can be made using Lavazza coffee machines.
Lead agency: Amplify