Hunter — The World's Smallest Festival

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Amplify were tasked with raising awareness of Hunter's Summer 2016 Festival Collection. The solution was a to create an interactive photo experience in the form of a GIF photo booth at their flagship Regent St store. In collaboration with Giphy Studios, Hunter created a series of bespoke animated GIFs to allow consumers to create their own custom animations.

We worked with Amplify to design the photo booth experience, which was hidden in a custom-built festival portaloo, from building initial renders to sell the idea in to the client through to the final execution in-store. This included creating all the artwork for the interior and exterior of the booth to make it look like an authentic festival experience, as well as extra printed collateral for the event.

We also rolled out a pre-launch social media campaign to build up excitement, making use of the Giphy Studios illustrations to make engaging GIFs, and a full takeover of the Hunter Instagram channel.


Lead agency: Amplify
Illustration: Giphy Studios